The main wedding season in the UK runs from May until October, so November to April is generally a slower time for wedding photographers. It's the perfect time to rest after a busy summer, pause and reflect on what has gone by and what you want to do in the future, and to spend some time working on longer terms projects. One of those projects for me was to redesign my website. A key part of that process was a new logo.
And here it is.
I thought it was worth spending a blog post talking through my logo - why it looks the way it does.
My old logo was something I knocked up myself and you could tell - it just had my name next to a camera icon. It wasn't original, and it wasn't even technically competent. I didn't like it, but I had to have something, and it served it's purpose for my first year in business.
I am far happier with my new logo. I have had it designed, for starters, so it looks crisp, clean and professional. The content matter is quite different from most other photographers in my local market here in Newcastle upon Tyne and Northumberland, and that is very deliberate. It's pointless just copying your contemporaries; I'd rather offer something different. I hope my logo is a bit edgier, maybe a bit more urban and masculine, and appeals to a slightly younger, more alternative couple looking to get married.
The skull symbol is a memento mori and I knew I wanted a skull as an integral part of my business. It reminds me that life is short and that I am going to die. Forget about doing what people think you should, and do want you want and need to do. After all, I gave up my safe secure job to follow my dreams of becoming a photographer.
It isn't just a skull - it is a calavera, a sugar skull. They are used in the Mexican celebration of the Day of the Dead. While the tradition is about remembering the dead, it is also a celebration of life. Not only does this make the skull more visually interesting, it is also reminiscent of tattoos. I have a skull tattoo on my back.
The skull has aperture blades for eyes - the blades that open and close within a camera lens to let more or less light through. Aperture blades are a common trope in wedding photography logos; I hope that my own take on them is a bit more original. It helps to tie the skull back into photography, which after all is the whole purpose of my website.
The skull is surrounded by a laurel wreath. This brings another love of mine to the logo: film. I studied media production, have written several (unmade) films and movies imagery play a big part in my photography.
The laurel wreath brings to mind thoughts of victory, respect, prosperity, beauty and eternity - all things I would like to be associated with my photographs. Those same connotations have led most film awards to adopt the laurel wreath for their winning selections.
I hope that all of these elements come together to give an idea of who I am, what I stand for and what I want my photography business to be. I hope that my logo stands out from the crowd. It's a risky strategy, but all I need are 20 crazy couples to connect with me every year!